18 Mar 2026 · 8 min read
Boat show ROI is mostly about the follow-up
Why most boat show leads fail, and a practical follow-up system that keeps show visitors warm and turns them into real opportunities.
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News & Insight
Marine Industry Insights & Commercial Commentary.
Practical pieces on marine sales, brand representation, RIB and workboat procurement and the unglamorous side of growing an owner managed business. Short, useful, and written by someone who is doing the work - not selling the idea of it.
4 posts
14 Apr 2026 · 6 min read
Sales support vs marketing agency: which do you need?
Marketing and sales are different jobs. How to know which one your marine or technical business actually needs, and the questions to ask before you commit.
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2 Apr 2026 · 7 min read
How to write a RIB tender specification
A good tender helps both sides. How to write a marine specification that suppliers can price properly and bidders can be compared fairly.
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2 Jun 2026 · 10 min read
Every business needs an AI plan
Practical advice for small and specialist businesses on using AI to improve sales, marketing, customer response and after-sales support.
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