Technical businesses are usually run by people who are excellent at the product and honest about the selling: it gets done last, by whoever has an hour spare.
Who it's for
Small manufacturers, engineering firms, component and equipment makers, and technical service providers. Usually owner-managed, selling B2B, with a product that needs explaining — and no dedicated sales resource to explain it.
The problem
Long sales cycles punish inconsistency. A technical buyer who was warm in March is someone else's customer by September if nobody stayed in touch. Datasheets describe the product but never say why it wins. Distributors take the line but not the initiative. The founder sells brilliantly — when there's time, which is never.
What's included
Why marine experience transfers
Thirty years in the marine trade is thirty years of technical B2B selling in a demanding form: products that need demonstrating, buyers who read the specification, dealer and distributor networks, public tenders, long build cycles and trade shows where a year's pipeline is made or missed. Change the product and the same disciplines decide who wins — consistent follow-up, propositions in the buyer's language, and relationships maintained across the whole cycle.
Buyers of technical products don't buy the datasheet. They buy confidence that the person selling it understands their problem.
Next step
A short call about the product, the buyers and where the pipeline currently stalls. You'll get an honest view on whether senior sales input would pay for itself — and a sensible scope if it would.