Content that explains
what you sell.
Website copy, sales literature and marketing content for marine, engineering and technical businesses - written by someone who has sold these products, stood on the stands and answered the buyers' questions.
Most technical websites describe the company. Buyers arrive with a problem and leave without enquiring.
The products are good; the words undersell them. Service pages read like a company history, the spec is all there but nobody says what it means for the buyer, and the enquiry route is buried. Fixing it rarely needs a rebrand - just pages that say what you do, prove it, and make enquiring easy.
Words that sell the product
Website & service-page copy
One page per service, written around the buyer's problem, with proof and a clear call to action.
Basic SEO
Page titles, descriptions, headings and structure that let the pages be found - no jargon, no dark arts.
Sales literature & proposals
Brochures, datasheet rewrites, quote and proposal templates that read like a confident supplier.
Case studies
Your best work turned into short, factual proof pieces - the most persuasive content a small firm can publish.
LinkedIn & articles
A sustainable publishing rhythm - practical pieces that demonstrate knowledge rather than announce it.
Written to be read
Marketing copy for technical products usually fails one of two ways: written by a generalist, it's fluent but wrong; written by an engineer, it's right but unreadable. Thirty years of selling technical products is the middle ground - content that survives a technical reader and still persuades a commercial one.
If a page can't answer "what do you do, who for, and why you?" in ten seconds, it isn't a marketing problem. It's a sales problem wearing marketing's clothes.
Is your website
earning its keep?
Send the link and I'll give you an honest view on what's working, what isn't, and what I'd change first.